NOVARAN® is recognized as one of Tehran's foremost and most innovative architecture firms, specializing in both commercial and residential projects. With 18 years of experience, the firm is now embarking on a transformative new phase. We initiated this shift by crafting a manifesto through an in-depth analysis process, redefining the brand’s positioning.
From this foundation, we developed a bold new visual language that defies conventional expectations. The brand identity was meticulously crafted to reflect the essence of the name, utilizing a dynamic and generative approach to the composition of shapes and visual elements. Alongside a minimalist typography, a light and minimalist logo was incorporated, creating a harmonious visual balance. To further reinforce the brand's identity, we adopted a monochromatic scheme, exclusively in black and white, as its signature visual language.
