As the Art Director of the 37th Tehran International Short Film Festival — the oldest and one of the most prestigious short film festivals in the Middle East — I led the complete visual identity development during a historic edition shaped by the global pandemic. With the theme “Every Home, A Story,” the festival celebrated the power of storytelling from within personal spaces, reflecting the realities of isolation and creativity during lockdowns.
To resonate with the youthful spirit of the filmmakers and move away from the traditionally muted visual styles, I introduced a bold, vibrant color palette and dynamic design elements across all festival materials, including posters, catalogs, brochures, environmental graphics, tickets, and identification cards. This approach aimed to refresh the festival’s image, creating a more energetic, contemporary atmosphere while preserving its cultural legacy and international standing.
