The full brand identity for BritEat, an online food delivery service targeting the UK market, was developed with inspiration from the iconic British Royal Guards. A bold visual concept was created using a vibrant red and black palette — colors that reflect both British tradition and the energetic spirit of food culture.
Heavy, confident typography reinforces the brand’s strong British character, while the logo and visual assets were designed to be instantly recognizable across all digital and physical touchpoints. The tagline, “Crave it. Order it. Enjoy it. BritEat” captures the brand’s promise of quick and satisfying service. The cohesive branding package delivers a memorable experience that resonates deeply with its audience.
